The five metrics every salon owner should check weekly

Revenue tells you what happened. These five numbers tell you why — and what to do next week. Block fifteen minutes every Monday to check them.

1. Utilisation

The percentage of available hours that were booked. Below 60% means you have a demand problem; above 85% means it is time to raise prices or hire.

2. Rebooking rate

How many clients book their next visit before they leave. Top salons sit above 60%. It is the single best predictor of next quarter's revenue.

3. No-show rate

Anything above 5% deserves attention. Automated reminders and a visible policy usually bring it down quickly — see our no-show playbook.

4. New versus returning clients

Healthy businesses grow both. If new clients are rising but returning clients are flat, your experience is leaking somewhere after the first visit.

5. Average revenue per client

Upsells, add-ons and retail lift this number. Small improvements compound across hundreds of visits.

Putting it together

FlowDesk's overview puts revenue, bookings, new clients and no-show rate on one screen with period-over-period trends, so this weekly check takes minutes instead of an afternoon in spreadsheets.